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The MacBook Ultra: An Anticipated Revolution

Published on July 25, 2026

Apple is set to unveil its first high-end MacBook in five years. Here's what we know about this new model.

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Introduction

Apple is preparing a true revolution with the launch of its MacBook Ultra, the first significant redesign of its high-end MacBook in five years. This model is expected between late 2026 and early 2027, with innovations that could transform the user experience.

When can we expect the launch?

According to Bloomberg analyst Mark Gurman, the MacBook Ultra should hit the market between late 2026 and early 2027. This timeline could extend due to a global memory chip shortage. Additionally, analyst Ming-Chi Kuo estimates that mass production could begin in late 2026.

What new features are on the agenda?

Here are some promising features we might find on the MacBook Ultra:

  • Brand name: MacBook Ultra: Apple is considering launching two new products under the "Ultra" brand, including this MacBook. This would be the first time a model is placed above the MacBook Pro.
  • OLED display: This MacBook is expected to be the first to integrate an OLED display, replacing the current mini-LED technology. This should offer richer colors, better contrast, and improved energy efficiency.
  • Touchscreen: For the first time, a Mac could support touch input directly on the screen. This feature marks a turning point in Apple's strategy, which has long resisted this idea.

A step towards the future

The MacBook Ultra, with its innovations, could redefine expectations regarding performance and ergonomics in the Apple ecosystem. The combination of an OLED display and touch support could make this device a preferred choice for professionals and content creators.

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