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Apple's Latest Price Increases Affect More Than Ever

Published on July 20, 2026

Apple has recently raised the prices of its services and products, notably affecting Apple Music and iPhones in Japan.

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Price Increases at Apple

Apple has recently made headlines with price increases on several of its products and services. After already raising the prices of all Macs and iPads last month, the tech giant extended these hikes last Friday.

Subscription Increases

Apple Music users will now see their subscription rise to $11.99 per month. This increase is part of a broader price adjustment that also affects Apple One plans. Additionally, iCloud+ rates have been revised in eight countries, but these increases do not yet apply in the United States.

Global Impact

It is important to note that while subscriptions have increased in several regions, iPhone prices have not changed in the United States for now. However, in Japan, iPhone models are also affected by these new increases.

A Controversial Pricing Strategy

This series of increases raises questions among consumers. Why is Apple choosing to raise its prices when competition is fierce in the smartphone and streaming service markets? For many, these hikes seem difficult to justify in an uncertain economic context.

Subscribers are questioning the added value of these services when other cheaper alternatives exist. Apple, however, is banking on the quality of its ecosystem and the loyalty of its customers to justify these increases.

Consequences for iPhone Buyers

For those considering purchasing a new iPhone, these price increases may be a deterrent. However, there are interesting options available, including importing new or refurbished iPhones from China. These devices can offer excellent value for money without sacrificing quality.

Getting Help with Your Purchase

To navigate the various purchasing options and take advantage of the best deals, it is highly recommended to seek assistance. At Mobile France, we offer personalized advice to help you choose the smartphone that best suits your needs, whether it's a new or refurbished iPhone. Feel free to contact us via WhatsApp to benefit from our expertise in this area.

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